Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Top 5 of the organic results in Google collects 70% of the traffic on a given search phrase.  Search engine optimization is about getting the ranking organically, it is less expensive than pay per click advertising, and the result is also longer lasting.  Basically, search engine optimization in a nutshell is about using a number of content management techniques that allow the search engines to find your website. Search engine optimization involves two parts:  On-page optimization and off-page optimization.

On-page optimization involves proper keyword targeting, title tag and meta description specificity, consistent site architecture, linking and navigation strategies, and image optimization.   Off-page optimization is about backlink building with other web properties.  There are many factors besides the number of backlinks a website has, relevancy, page title, link popularity, anchor text, page ranks are some of the factors.  Building quality links is an on-going effort for a site to rank organically.  Some of the techniques to get links include:

  • Directory Submission
  • Social Bookmarking Submission
  • Blog Posting
  • Blog Hosting
  • Article Submission
  • Press Release Submission
  • Forum Posting
  • Footer Links
  • Affiliate Marketing
  • Blog Commenting
  • Review Posting
  • Rss Feed Submission
  • Css Submission
  • Video Submission
  • Profile Creation
  • Link Wheel
  • Social Media Optimization

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